Theory of Planned Behavior

Bagi seseorang yang bergerak di bidang pemasaran, tentu saja kita akan berusaha bagaimana produk kita bisa diterima oleh masyarakat, memiliki brand awareness yang kuat, produk yg sesuai kualitasnya dengan harga yang akan ditawarkan, saluran distribusi yang (semoga) tidak panjang serta (jangan lupa) pelayanan yang mengikutinya. Singkat kata, si pemasar harus mampu membuat bagaimana produk bisa terjual dan menguasai market share.

Tetapi, menjual sesuatu bukanlah hal yang mudah!

Ini bisa dilihat dari pendapat Seth Godin bahwa kamu harus bisa menawarkan sesuatu yang (seolah-olah) berbeda dari para pesaing. Kamu harus remarkable seperti Purple Cow untuk mendapatkan bukan hanya konsumen melainkan pelanggan.

Tentu saja, perilaku konsumen menjadi pertimbangan yang kuat. Kita (mungkin) dibuat untuk menuruti kehendak pembeli padahal kita hanya menawarkan sesuatu yang berbeda yang membuat orang tertarik.

Kalau pendeta saya bilang di khotbahnya, kita itu hanya beda selera. (And somehow I also have a same opinion).

Tentu saja, menuruti semua perilaku dan memanjakan pelanggan/konsumen sesuai selera tersebut harus tetap ada aturan mainnya. Karena seperti yang dikatakan teman saya, Agung Herutomo , dalam bukunya ‘Conquering 2.0′, konsumen sekarang itu (menurut interpretasi bebas saya) cerdas dan cerdik sehingga mereka tau apa yang mereka mau. Mereka juga sangat well-informed tentang apa yang akan mereka beli sehingga kalau dalam teori perilaku konsumen menurut buku karangan Grewal & Levy, Marketing, konsumen seperti ini memiliki internal locust of control yang sangat kuat. Mereka tau betul apa produk yang mereka beli dan informasi yang didapat akan memutuskan sesuatu sesuai keinginannya pribadi dan tidak gampang terpengaruh dari pihak luar dalam melakukan keputusan pembelian.

Karena alasan itu juga makanya pemasar harus bisa merencanakan perilaku konsumen mereka agar semua sesuai dengan kehendak pemasar.

Thanks to Ajzen dan Fishbein, mereka menemukan Theory of Planned Behavior (TpB) yang membantu pemasar memprediksikan perilaku konsumen itu sebenarnya bisa direka.

TpB ini diformulasikan oleh Ajzen dan Fishbein pada tahun 1980an dimana awalnya model itu diformulasikan dalam bentuk Theory Reasoned Action (TRA). TRA mengemukakan bagaimana sikap menghasilkan harapan yang diinginkan konsumen ke dalam bentuk nilai-nilai. Lalu teori ini dikembangkan bagaimana perilaku muncul dibawah pengaruh tidak dapat sepenuhnya dilakukan dan konsumen masih mengandalkan rasa dalam membeli.

Akhirnya muncullah TpB dimana teori ini memprediksikan perilaku dapat diatur dan direncanakan. Ini dapat dilihat sesuai skema yang ada dibawah.

Lebih lanjut, TpB hanya menjawab beberapa sikap khusus konsumen pada pertanyaan seputar perilaku yang diharapkan.

Oleh karena itu, untuk mengukur sikap terhadap perilaku yang diharapkan, pemasar butuh menilai pandangan subyektif konsumen berdasarkan keyakinannya dan kepedulian mereka menjawab pertanyaan akan perilaku yang diharapkan.

Selain itu, kita juga harus melihat bagaimana pengendalian atas perilaku akan mempengaruhi maksud pembeli. Ini tentu saja melihat bagaimana kemampuan persepsi konsumen dalam melaksanakan perilaku yang dimaksud. Hal itu semua akan menghasilkan tujuan untuk membeli.

Aturan umumnya adalah semakin baik sikap atas nilai subyektif, dan semakin besar pengendalian rasa maka semakin kuat maksud konsumen melaksanakan pertanyaan perilaku.

TpB akan berguna sebagai informasi dalam pengembangan strategi komunikasi. Teori ini juga digunakan sebagai studi evaluasi.

Bisa dikatakan untuk pemasaran, salah satu fungsi TpB untuk melihat evaluasi atas marketing mix nya yang telah berjalan apakah sukses dan apakah pembentukan perilaku konsumen yang diinginkan sesuai dengan diharapkan.

(source: www.people.umass.edu)

(source: www.people.umass.edu)

Intermediate Marketing – Video marketing

Intermediate Marketing – Video marketing

Hi people! I really need your help now. Please be kindly to vote from these two videos and leave your comment at this post which one the best one.

Based on the most voters, I will give the last mark for my students whose are their video was elected by all of you (I already have some marks for them based on studies perspective and for this vote is from people respond about their advertising concept and attractiveness) .

They made these videos for promotional task that will be related with targeting market in Indonesia.

The first video is about the soda’ product namely Tebs and has a slogan “tea with shocking soda”.

This product originally from Indonesia and the target will be youngster from 11 years old until 20s years old.

The second video is about well-known DSLR Canon 500D. The concept is about ‘Love’ and the slogan will be ‘Delighting you always’.

I know for some reasons, their acting is not quite good as a proffesional actor/actress yet they really done everything by themselves as a marketing class group!  So please be kindly too about the comment shouldn’t has any offensive words/things.

The judgement will not based on your capability in promotion or marketing area. As long you can get the feel of the idea, so you are capable to give a vote! (n__n)v

The vote will only count if you leave a comment at this post!

So, may the best will win! And thank you for your participations! I really appreciate it!

Happy weekend all!

For some reasons, I couldn’t upload my videos, so please be kindly to go to this link.

http://kikybrahmana.posterous.com/intermediate-marketing-video-marketing#

Thank you for your coorporation. :)

Fair Trade Me

Fair Trade Me

When I said, ‘Fair Trade Me’, actually I want to make a mindset for everyone to be more aware about fair trade concept (not the label) in this world. What is the function of Fair Trade? What is the importance of Fair Trade? Why we should concern about Fair Trade? And could we put it as one of our lifestyle in the future?

Not being a hypocrite, I’m doing this article also to accomplish my desire about retail management in economic research for my job yet from sustainability in living perspective. Maybe you found that the economic or business concept will not walk harmoniously with sustainable development for people mindset about business players. Hold on! Don’t think too much about business people so reactively. For better explanation about it, you can visit my posterous at http://kikybrahmana.posterous.com .

When you said sustainability in living, so it is also PEOPLE responsibility about what should happen in this world for the best. So, it also means business people should be more concern and aware about sustainability in living. Before we are going to talk about Fair Trade (FT) furthermore, let’s we talk about sustainability in living briefly.

Sustainability in living is one of lifestyle that hopefully will happen in this world start from now and over and over again until this world gone (hopefully never happen). Sustainability in living is the concept that happened because of the people consciousness for earth’s changing. The first issue about sustainable development started in Rio de Janerio in 1992 and well-known as Agenda 21. Agenda 21 is the first summit for nations’ awareness about global warming and environmental issues. Based on United Nations (UN), Agenda 21 (also known as Rio Declaration) is a declaration on environment and development; and the statement of principles for sustainable management of forest where this first summit held in Rio de Janerio, Brasil, 3 to 14 June 1992 (http://www.un.org/esa/dsd/agenda21/ ). Furthermore this summit resulted the Commission on Sustainable Development (CSD) in December 1992 that will observe and be concerned about the progress of Sustainable Development in every aspect in this world.

Then, what is Sustainable Development?

Sustainable development was defined in the Brundtland Report by the world commission on the environment and development, in 1987, as “development that meets the needs of the present without compromising the ability of the future generations to meet their own needs”. Unfortunately, this definition remained unclear and the guidance for countries to develop sustainable development policies is very small. Then, in Rio Summit 1992, sustainable development definition has been developed until today.

Further, Garvare and Isaksson (2001) surmise best:

“Sustainable development is defined as the process to reach a steady state where both humanity and nature thrive”. (pp. 12)

 

Therefore there are 3 important aspects in sustainable development which are social, economic, and environmental aspects.

The Environmental Aspect:

The environmental aspect in sustainability development can be defined as preserving the natural resources of agriculture to meet the predictable needs of future generations as it maintains other eco- systems influenced by agricultural activities. It means that the current generation should be responsible in managing and protection the natural resources in order to avoid the damage of environment. Further, Fuch and Lorek (2004) stated that individuals must protect the environment for the sustainability of the planet. The current generation must manage their activities for protecting the environment.

 

The Economic Aspect:

The economic aspect of sustainable development can be defined as a wise, efficient and innovative act for the current and future demands in order to have an adequate, safe, and reliable supply of food and raw materials. Bower (1997) stated that sustainability development is consisting the economic development, which including the future generation welfare, that satisfies the issues for sustainability.

Economic approach which taken as policy must incorporate with the conservation of environment. Torjusen et al (2004: 24) states that organic food agriculture helps the protection of environment. It can be concluded that organic food can incorporate with the protection of environment.

The Social Aspect:

Sustainable development emphasizes the welfare of human being both the current generation and the future generation (Lin, 2006:5). It emphasizes that the chance to exploit the resources of future generation must be the same with the chance to use the resources of current generation. The importance of changing values in terms of a decreasing social relevance of meals, and increasing value of ecological aspects and consumption habits in terms of upbringing, health concern, and life style (Fuch and Lorek, 2004:12). It means that individual should not only consume the resource but also preserve the environment. Individuals and organization (business or non-profit) should realize and take responsibility for their activities to achieve a better life of community, and give the similar potential to the future generation.

 

 

Figure Scheme of sustainable development: at the confluence of three preoccupations UNESCO, 2001

So, from those explanation, we can assume that fair trade could be one of sustainable development solution. If you still ask why? Now it’s the best time to explore what is Fair Trade!

Fair trade according to my free translation (after read some sources) is a system in a company how its show their concern and awareness in equality rights and justice in trading that used in the markets to achieve sustainability in living. Mostly this fair trade issue will use in agriculture and manufactured company and influence about supply chain management. Fair trade will make a company to get their materials directly from supplier or small business company so they can cut some middlemen yet the company still gain their profits because their product’s price still comparable with the products from non-fair trade company.

Fair Trade movement is happening in middle or end of 2007. So, it’s still a young movement yet many events and agreements that already happened. So far, I only know one organization who can give fair trade certification called FTL (Fair Trade Label). But basically, every fair trade organizations will register into WFTO (World Fair Trade Organizations). These organizations are ensuring producers to get fair prices, services, and everything they need equally.

So, how about you? Are you already fair trade minded enough?

Wirausahawan = Menjadi Proaktif = Changing Management

Wirausahawan = Menjadi Proaktif = Changing Management

Kalau seandainya manusia tidak dikarunia yang disebut dengan akal pikiran, tentu saja mereka tidak begitu peduli dengan perubahan. Mungkin mereka akan cukup bahagia dengan apa yang mereka dapat. Sebuah rumah gua dengan peralatan terbuat dari batu dengan makanan seadanya diambil dari laut atau sungai atau dari hutan sekitarnya serta pakaian dari daun atau kulit binatang dengan desain seadanya. Tetapi hal itu mustahil bertahan selama ribuan bahkan jutaan tahun lamanya bagi manusia yang dikaruniai akal dan pikiran yang menyebabkan manusia tidak pernah puas sehingga memunculkan keinginan untuk selalu berubah dan kebutuhan untuk selalu dipenuhi sesuai dengan keadaan saat itu.

Coba bayangkan! Manusia sekarang wajib hidup di dunia zaman nirleka! Tidak ada listrik, tidak ada jaringan telepon, tidak ada pakaian dengan model trendi, tidak ada kendaraan yang dilengkapi peralatan canggih, dan bahkan tidak ada jaringan internet! Semua itu pasti terasa mengerikan bagi manusia yang memiliki akal pikiran karena sudah sifat dasar manusia untuk tidak pernah puas akan segala sesuatu sehingga wajib selalu berpikir tentang perubahan dalam hidupnya. Karena sifat dasarnya yang bebas dan tidak pernah puas makanya manusia selalu berusaha memenuhi keinginan maupun kebutuhannya. Mulai dari kebutuhan primer maupun sekundernya.

Sebagai pelaku bisnis, tentu saja kita wajib memiliki konsep berpikir untuk selalu berani menghadapi perubahan. Acapkali seorang wirausahawan gagal dalam mengembangkan usahanya karena tidak waspada bahkan tidak peduli terhadap perubahan. Peka terhadap perubahan wajib dilakukan sejak keinginan manusia semakin variatif begitu juga kebutuhannya. Kalau tidak, usaha tersebut akan tetap stagnan sehingga berubah bentuk menjadi usaha dagang bukan bentuk kewirausahaan lagi karena tidak mengalami pertumbuhan.

Oleh karena itu, dibutuhkan sebuah cara dalam pola pikir sebagai seorang wirausahawan.  Cara kita mengatur dan mengelola dalam mengubah pola pikir ini. Saya lebih suka menyebutnya  sebagai Changing Management.

Changing Management disini mungkin lebih diterapkan dalam pola pikir (atau bahasa kerennya adalah mindset) untuk menghadapi dan menyikapi segala sesuatu yang ada. Menurut Covey (2004), salah satu perubahan cara berpikir itu adalah dengan menjadi lebih proaktif!

Apa yang dimaksud dengan proaktif ini?

Terjemahan bebas saya, proaktif adalah sebuah tindakan yang cenderung melihat atau mengambil sisi positif dalam setiap situasi maupun persoalan sehingga memiliki sikap untuk mengurangi konflik baik itu untuk pribadi maupun dengan orang lain. Mengapa seorang wirausahawan wajib memiliki sifat ini?

Tentu ada!

Ketika kamu ingin memiliki pertumbuhan dalam usaha kamu, tentu saja kamu perlu memiliki pola pikir yang terbuka dan lebih bijaksana dalam menyikapi segala sesuatu. Baik itu menyalurkan ide  maupun mengembangkan suatu hal yang ada. Untuk membuahkan sebuah pertumbuhan usaha yang baik dan kerap berkembang, tentu saja kita harus bisa lebih bisa bekerjasama dengan orang lain. Bekerjasama dengan orang lain, berarti kita harus menyesuaikan pola pikir kita satu sama lain. Ketika di dalam suatu hal terjadi sebuah konflik kepentingan, maka sudah sewajarnya kita memikirkan dan memutuskan tindakan seperti apa yang perlu dilakukan agar kerjasama dapat terjalin. Seringkali kita berpikir kerjasama itu tidak berhasil karena kesombongan pihak lain. Tetapi apakah anda  pernah melakukan intropeksi terhadap diri anda sendiri apa penyebab orang atau pihak lain menjadi seperti itu? Mungkin saja karena cara penyampaian kita yang kurang menyenangkan sehingga menyebabkan kesalahpahaman.

Kesalahpahaman sering terjadi karena kurangnya berpikir positif dan optimis sehingga menyebabkan kita menjadi orang yang reaktif. Daripada mengatakan “saya tidak setuju dengan ide anda” bukankah akan lebih baik jika kita mengatakan “ide itu mungkin baik adanya, tetapi apakah hal tersebut tepat dilakukan? Bagaimana seandainya ide itu dibuat menjadi …? Apakah anda sependapat dengan saya?”

Dari situ bisa dilihat, menjadi orang proaktif adalah mencoba menghindari konflik yang ada sehingga membuat kita menjadi seorang negotiator yang handal demi kelangsungan perusahaan kita. Jadi, apakah anda bisa menjadi orang yang proaktif?

Lalu seandainya kamu menanyakan apa hubungannya menjadi proaktif dengan menjadi seorang wirausahawan yang sukses?

Tentu saja ada hubungannya!

Menjadi seorang wirausahawan yang sukses, berarti kita wajib memiliki sifat dapat bekerjasama dengan orang lain. Oleh karena itu, diharapkan jika dapat menjadi proaktif maka dapat memenuhi satu poin penting menjadi seorang wirausahawan yaitu dapat bekerjasama dengan orang lain.

Dengan bersikap proaktif, maka kamu dapat berkomunikasi dengan baik dengan orang lain. Dengan menjadi proaktif, berarti kamu memiliki kesempatan untuk mengubah pola pikir kamu menjadi lebih optimis dan positif atas segala sesuatu dan diharapkan bisa menemukan ide yang baru dalam membuat suatu usaha atau mengembangkan usaha yang ada dengan mau belajar dari orang lain. Dengan menjadi proaktif, kamu diharapkan dapat menjadi orang yang produktif bukannya konsumtif.

Dari penjelasan diatas,  secara spesifiknya, maka kita dapat mengartikan bahwa Changing Management adalah sebuah perilaku bagaimana kita akan mengelola pola pikir kita menjadi lebih proaktif dan mendukung diri kita sendiri menjadi lebih bahagia serta yakin dengan segala yang sedang maupun yang akan kita lakukan sehingga memberikan perubahan nyata dalam mencapai tujuan dengan baik.

Wirausaha yang Sebenarnya – Modul Kelas Reguler

Wirausaha yang  Sebenarnya

Baiklah, mungkin sudah banyak orang yang suka mengkategorikan dirinya sebagai wirausaha atau bahasa kerennya sering disebut sebagai entrepreneur sejati. Tetapi, apakah semua orang itu berhak disebut sebagai wirausaha?

Mari kita kaji lebih lanjut apakah yang disebut wirausaha tersebut!

Wirausaha adalah seseorang yang memiliki usaha sendiri tetapi usaha tersebut wajiblah memiliki indikasi sustainable corporate management.

Apa sih yang disebut sebagai sustainable corporate management tersebut?

Sustainable corporate management merupakan suatu metode pengelolaan perusahaan yang peduli akan kelangsungan perusahaan tersebut secara berkelanjutan pertumbuhannya dimana dalam pencapaian keuntungan dilakukan dengan pertimbangan melestarikan kelangsungan hidup bumi ini.

Jadi intinya, kewirausahaan atau entrepreneurship merupakan sebuah usaha yang harus bertumbuh secara berkelanjutan. Seandainya usaha tersebut merupakan usaha sendiri tetapi hanya sekedar sebagai salah satu alat untuk mempertahankan hidup seadanya, maka usaha tersebut hanya dapat dikatakan sebagai usaha dagang biasa bukanlah sebuah bentuk kewirausahaan karena salah satu karakteristik kewirausahaan adalah memiliki pertumbuhan usaha yang dilakukan secara gigih oleh wirausahanya.

Karakteristik wirausaha yang baik adalah:

1. Berani untuk berpikiran maju yang membuat usahanya mengalami pertumbuhan.
2. Melihat resiko sebagai sebuah peluang dalam setiap kejadian.
3. Mandiri dan bahagia.
4. Memiliki kebanggaan dan harga diri yang tinggi.
5. Berpikir secara rasional dan logis.
6. Mampu bekerjasama dengan orang lain serta bersikap profesionalisme.
7. Jujur dan gigih.

Sedangkan menurut McGraith & MacMillan (2000), Karakter-karakter dasar dari seorang wirausahawan adalah:

1. Action Oriented
2. Berpikir simple
3. Mereka selalu mencari peluang-peluang baru
4. Mengejar peluang dengan disiplin tinggi
5. Hanya mengambil peluang terbaik
6. Fokus pada eksekusi
7. Memfokuskan energy setiap orang pada bisnis yang digeluti

Oleh karena itu, apakah yang ingin kamu lakukan sekarang? Menjadi seorang karyawan, intrapreneur, entrepreneur, atau social entrepreneur? Karena perlu diingat, sebuah Negara yang maju akan membutuhkan banyak usaha mandiri yang akan selalu bertumbuh sehingga membantu menopang perekonomiannya. Salah satu caranya adalah menjadi seorang entrepreneur yang baik.

Man for Others = Fair Trade

Fair Trade = Man for Others ??

I love a quote “Man fo Others” from my brother’s former high school slogan. He gained his high school’s degree from Johannes de Britto High School in Jogjakarta. It’s a single sex school for men yet they have their sister’s school named Stella Duce 1 High School that for ladies. Well, I know… We are not going to talk about my former school (Stella Duce 1) either my brother’s high school. I just love their slogan coz’ this slogan is exactly fit for fair trade issues in business field.

Let’s see why this “Man for others” is good enough to describe the definition of fair trade.

Firstly, what is Fair Trade?

Fair Trade is a system in a company how its show their concern and awareness in equality rights and justice in trading that used in the markets to achieve sustainability in living.

Mostly this fair trade issue will use in agriculture and manufactured company and affected supply chain management. Fair trade will make a company to get their materials directly from supplier or small business company so they can cut (too many) some middlemen yet the company still gain their profits because their product’s price still comparable with the products from non-fair trade company.

Fair trade will challenge company’s and consumer’s awareness about sustainability in living for any products. It means for companies, they need to arrange and have a wise policy when they are going to produce their products. And for consumers, it means they need to be more concern about every product that they use in their live and how it’s produced before.

So, when we are going to talk about fair trade, we are going to oppose exploitation of children labors, slave labors, sexual harassment for woman labors, inappropriate wages, bad waste management, and unsafely working place.

According to Sister’s Kate Fair Trade Gazette Weekly Magazine, there are eight basic principles of Fair Trade which are:

1.Fair wages for artisans.

The company ensures the living wage for the artisans so they will have appropriate living and produce high quality product as the result.

2.Fair prices for growers.

The company ensures the farmers to receive fair market-priced for their crops.

3.Safe working conditions.

Sweat shop and forced children labors are prohibited.

4.Community development.

Company provides a good social responsibility in developing community such as establish schools, sanitation and health waste systems, and health care centre together with the community to improve their quality of life.

5.Direct market access.

It ensures the growers, the producers, and the artisans earn fair wage for their products yet the price is still reasonable for the consumers.

6.Democratic decision-making.

Fair trade cooperatives engage in democratic decision-making in their work cooperatives and community development programs.

7.Environmental protection.

The company must be concerned about environmental issues such as energy use, waste management, etc.

8.Sustainable farming.

Farmers should have a sustainable farming that means the farm must use natural fertilizers, the soil should be free hazard chemicals, the seeds should be organics, etc.

As a conclusion, so fair trade is one of solution in sustainable development. Because with this fair trade products, it means that companies and consumers are totally concern about a better live for other people. This concept will be the same like the quote ‘Man for Others’ before. When we are already realized and concern about others so it means we already help this earth to have a better future, reduce poverty, and hopefully it will be sustainability in living for our offspring.

So, when you are in market/grocery/shop, find the package that has a ‘fair trade’ stamp/label on it or ‘fairly trade’ stamp/label on it! When you do it, it means you already saved and helped many people and it will pay it later for you with a better environment in living in this earth as our heritage.

Let’s having ‘fair trade = man for others’ moment now!

-hikaruRKB-

Makigami – New Eco-Friendly Trend for Sustainability in Living?

Have you ever heard about Makigami?

Makigami (taken from: scribd.com )

What is the relation between Makigami and Sustainability in Living?

There is a relation between of them!

For everyone who love origami or origami bonsai, perhaps it’s not a new thing for you about Makigami.

Well, before we are going to make a relation between Makigami and eco-friendly trends/ lifestyle, let’s find out what is this Makigami about.

Makigami is coming from Japanese language that literally means ‘roll-paper’. It was invented in 2009 by Benjamin John Coleman who is famous as an origami bonsai craftsmen.  Makigami usually use as origami branches that made from papers yet it’s so strong and still can be recycled since it’s made by papers.

The concept of Makigami also good for making any housewares such as chopsticks, brooms handles, fashion accessories, and other consumer goods. Makigami also easy to make and inexpensive. You only need a shallow pan, newspapers, paintbrush, masking tape, and some equipments those are easy to find at your house.

For further information, you can check this link http://www.scribd.com/doc/35157604/What-is-Makigami-The-Earth-Friendly-Alternative-to-Plastic to find out more about Makigami.

So, why don’t we start to be more friendly and having a sustainable lifestyle from now on. Just start from the easy one like Makigami. (n_n)v

Have a very nice day and enjoy your experience with Makigami!

-hikaruRKB-

Production and Operations Management Subject Syllabus

Production and Operations Management Syllabus

Lecturer               : Ritzky Karina M.R. Brahmana SE., MA., MIRM

URL                        : http://talkingaboutlive.wordpress.com

Course Objective:

The basic purpose to study operations management especially for management course is giving some perspectives for students to understand how to create and operate productive systems for the satisfaction of human needs in products such as goods and or services. At this production and operations management subjects, students are going to study about operations management such as operations strategy (planning), process design, forecasting, inventory management, scheduling and quality management.

Those concepts will help students to find out the best alternatives what they should do in production and operations management in business actual. After completion this subject so the students should be able to:

-          Understand the dynamics of operations strategy and be able to implement it for a company

-          Understand about the concept of process design and how to apply it for a company

-          Have a good awareness about any obstacles that can be happened in the future and have a precisely analysis to forecast how to accomplish the goal with forecasting techniques

-          Understand and able to give recommendation about facility and design for production and operational layout.

-          Understand and be able to apply about scheduling techniques in project management.

Books:

1. Title                   : Operations Management 1^st Ed.

Author                  :  Roaimah Omar

Publisher             : Pearson – Prentice Hall Malaysia , 2005

2. Title                  : Operations Management 1^st Ed.

Author                  : Kostas N. Dervitsiotis

Publisher             : Prentice Hall , 1981

3. Title                   : Operations Management 4^th Ed.

Author                  : Heizer & Render

Publisher             : Prentice Hall, 2005

Assignments and Exams:

For assignment, there will be no presentation yet it will be a pre-quiz every week before the materials begin. The students should be prepared with the materials that will be given that day and or the materials that already given last meeting. It will help student to understand every concepts for production and operations management.

Another assignment will be an exercise that will be given every three weeks that will be given 20 minutes before the class ended. The assignments will be in study cases. No make-up assignment!

For the exams, the final exam will be followed like the coordinator already set. But for the mid-term exam, it will be cases that would be taken from the real problems in company. The length of time is 120 minutes and no curving/cheating! Any students who break this rule will get “E” immediately. The same rule will be applied to the final exam.

The most important thing that should be remembered is there is no replacement exam! And no plagiarism! If student do any plagiarism, he/she will get “E” immediately.

Attendance:

About the attendance, the student will follow the school’s rule where the student only allow to skip/permission/ sick for 3 days (about the exceptional, its already set in school rules and will follow it too).

Policy Issues:

• No cell-phone and or similar devices activities during the class otherwise the student’s point (overall points) will be reduced 5 points for once activity.
• No MP3’s player and or similar devices otherwise the student’s point (overall points) will be reduced 10 points for once activity.
• No discrimination behaviors in class.
• Any policy issues that are not mentioned at here will be mentioned later on in the class.

Grading:

Attendance                        10%

Assignments                      20%

Mid-Term Exam                30%

Final Exam                           40%

Total                                      100%

For the grading, it will follow what the school’s policy already mentioned.

Schedule for Production and Operations Management Class

Meeting Subject Length Time Media 1 Introduction of Production and Operations Management 120 minutes LCD Projector (Presentation) White board 2 Facility Location 120 minutes LCD Projector (Presentation) White board 3 Facility Layout 120 minutes LCD Projector (Presentation) White board 4 Product Design 120 minutes LCD Projector (Presentation) White board 5 Operations Planning 120 minutes LCD Projector (Presentation) White board 6 Mid- Term Exam 120 minutes Question and answer’s sheet 7 Inventory Management 120 minutes LCD Projector (Presentation) White Board 8 Project Management 120 minutes LCD Projector (Presentation) White Board 9 Work Measurement 120 minutes LCD Projector (Presentation) White Board 10 Quality Control 120 minutes LCD Projector (Presentation) White Board 11 Maintenance 120 minutes LCD Projector (Presentation) White Board 12 Final Exam 120 minutes Question and answer’s sheet

Cosmopolitan Slushy – Easy to Make

Well, usually I will put some foods recipe yet today I will put one easy beverage’s recipe!

It’s summer and icy thingy concept looks so tempting to make. Hahahahaha..

Especially in Medan now! The heat is becoming so absurd! It’s 40 celcius for some days ago. Thanks God for cloudy day for this morning.. (n_n)v

So enjoy your summer vacation and have a great trip wherever you go! Have a safe trip too with a glass of cosmopolitan slushy! (^_*)v

P.S: I still took the recipe from My Recipe for Blackberry and change it a bit.

Cosmopolitan Slushy (non alcohol)
From Real Simple

Yield:
Makes 6 servings

Ingredients:
10 ounce (1 1/4 cups) citrus juice
1/2 cup Rose’s lime juice
2 cups cranberry juice
4 ice cube trays

Preparations:
Combine citrus juice, lime juice, and cranberry juice in a pitcher with 2 cups water and stir to blend. Divide between ice cube trays and freeze at least 4 hours or overnight (the drink cubes will freeze only partially). Just before serving, empty trays into a large bowl and using a fork, break up cubes to loosen ice crystals (the ice will be slushlike). Spoon slush into tall stemmed glasses and serve immediately.

Enjoy your drink! Cheers for your memorable summer’s holiday! Have a nice vacation all!

-hikaruRKB-

Korean Sesame Beef with Lettuce Wraps Recipe

Have I mentioned to you that I love about cuisines? I believe I already mentioned it before. Well, another things that I love are movies and serial movies like K-drama, J-Dorama, America’s Tv Shows (such Ugly Betty, Sex and The City, How I Met Your Mother, etc.) and many more except Sinetron! (-_-)”

So, what is the relation between movies and cuisines? It has! Since I love to watch movies, sometimes this habit make me eager to try some new cuisines from the movies that I watched! Hahahaha..

Right now, I will put a recipe about Korean food! Why? Because I just watch one of funny K-drama titled He’s Beautiful a.k.a You’re Beautiful. Then I have an idea to search one of Korean foods that I love besides Beef Bulgogi! (n_n)v
Yet this recipe still need the basic how to make bulgogi! Hahahahaha..

And it is easy to make it! Once again, I took this recipe from My Recipe for Blackberry.

So, enjoy your meal! And have some fun with me and travel around the world by foods! Our next destination will be Korea!

안녕하세요 ahn nyeong ha se yo!!!!!!!!!!!
Korea, here we come! (0_o)v

The Recipe:
Korean Sesame Beef with Lettuce Wraps
From Cooking Light

Based on the classic Korean barbecue dish bulgogi, this recipe offers savory-sweet-garlicky beef wrapped in lettuce leaves with rice and kimchi. Kimchi is a traditional Korean condiment of fiery fermented cabbage. Look for it at Asian markets or in the supermarket’s produce section.

Yield:
4 servings (serving size: 4 filled lettuce leaves)

Ingredients:
1 tablespoon toasted sesame seeds
4 cups hot cooked short-grain rice
1 cup kimchi
16 red leaf lettuce leaves
3/4 pound flank steak, trimmed
1/3 cup thinly sliced green onions, divided
1 tablespoon sugar
2 tablespoons low-sodium soy sauce
1 tablespoon minced garlic
1 teaspoon dark sesame oil
2 tablespoons canola oil, divided

Preparing:
1. Cut steak across grain into 1/4-inch slices; cut slices into 1/2-inch-wide strips. Cut strips into 3-inch-long pieces. Combine steak pieces, 1/4 cup onions, sugar, soy sauce, garlic, and sesame oil.

2. Heat a 14-inch wok over high heat. Add 1 tablespoon canola oil to wok, swirling to coat. Add half of steak mixture to wok; stir-fry 2 minutes or until lightly browned. Spoon cooked steak mixture into a bowl. Repeat procedure with remaining 1 tablespoon canola oil and remaining steak mixture. Sprinkle with remaining onions and sesame seeds. Spoon 1/4 cup rice, about 2 tablespoons steak mixture, and 1 tablespoon kimchi onto each lettuce leaf; roll up. Serve immediately.

So, enjoy your meal and hopefully you already reached Seoul by this food!
Selamat Makan!! (In Indonesian Language to say ‘enjoy your meal’ !!)

-hikaruRKB-