13
Apr
14

Stupid Embarassment

When you asked a whole of the people in the room to stand up and then clapping their hands for someone who  forgot to silent mode  his phone while you are going to explain about character excellence in a meeting forum, it means you are the one who needed that character excellence not the participants.

The funny one, that speaker ask him (the guy who had his phone ringing) to bow and say thank you to all of the participants.

I also got irritated when the phone is ringing yet I got more irritated while the speaker ask whole of the people to stand up then ask that guy bowed down while saying thank you to each participants in that room.

Sometimes the stupid embarassment could lead you to a negative word of mouth.

This experience not happen to me yet I found this stupid embarassment is not appropriate. No one who could do something that make anyone feel a thing that lead them to their inferiority.

In marketing, we need character excellence. But the best character excellence is the attitude when something happen and choose the wise way to solve anything.

For this case, probably he can say “please put the phone into silent mode” or “would you kindly to put it into silent mode, please”.
I think that is the best way to solve it.

Coz I know how negative word of mouth (WOM) could lead you to your personal branding destruction.

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13
Jun
12

The Issue of Journal Publication

This morning, I and my lecturer fellas are attending a workshop for discussing about Internasional Journal Publication. I think this workshop is good since our new regulation asks our students to publish their mini thesis in International Journal. So at least, the lecturers are being prepared and more concern about their Tri Dharma obligation.

Somehow, because of this workshop, I remember about this article by Rayenda Brahmana and I really like it. It also published in Jakarta Post newspaper. I hope we will get some good idea after read that article.

27
May
12

I Called This as Emotional Investment

Somehow, it will be the best thing when you sick and many people are paying attention on you.

Somehow, it makes you comfortable and being loved.

The truth is human is a social being.

They need some attention although sometimes I deny it. #grin

No wonder why some people think to get suicide just to get some attention.

But somehow, it is a horrible attitude for suiciding.

Don’t do that!

This life is too precious to be left with that way.

Totally a big loss only on yourself.

So, erase it from your mind directly! Now!

And thank God.. While I’m sick just like now, many people pay attention on me.

Like Karina, Ardine, my friends, my colleagues, my church community friends, my students, and especially my family; bunch of thanks for all of your attentions.

I’m so blessed!

Thank you so much and I love you all!

Hugs & Kisses,

hikaruRKB.

21
May
12

PeraDICE – Cultural Marketing 250512

Hi guys!
Don’t miss this event!
It’s about cultural marketing.

What is cultural marketing?
It’s about a marketing which bring our cultural with our brand origin in it.
That’s a simple thing definition about cultural marketing.
The best example will be K-Wave or known as Korean Wave.
Because of their culture that brought through their dramas and boyband/girlband, many people know what is binggrae (their company ice cream), LG’s and Samsung’s sales are boost up dramatically defeated their competitor, and Hyundai gained brand awareness more and more in Indonesia.

That’s why, Petra Christian University initiate this seminar for many people. We are trying to discuss how to bring our cultural marketing and make our economic way better with it and give many opportunities to our people. It is a national seminar.
For further information, you can click here and join us at the seminar!

The seminar will be a festival!
Don’t trust me? Just come to the event this friday!
If you missed it, it’s your loss for sure.
Believe me!
You will not regret and experience different atmosphere of seminar at here! 🙂

Save the date!
25 May 2012

See you at the event!
Groetjes!
Hugs.

19
Apr
12

Pinterest.. Tumblr.. Twitter.. Facebook.. How ‘Bout to Delete ’em All?

Nowadays, we can say that social media/sites already changed become our new phone. We can contact and telling them the story that we like, we love, even things that we don’t like or hate about by them. It’s so practice and moreover it’s way cheaper than calling use your credit phone. Somehow, many people is becoming addicted with these social sites. One of example is myself.

I’m an social media addicted since (now) I have Google+ account, WordPress account, Posterous account, Twitter account, Facebook account, Scribd account, Tumblr account, Picture Social (for photography lover) account, PicsArt account, and I’m still waiting a request approval for Pinterest account. Those social sites that I have now. I already deleted many social sites that I found not interesting anymore. I’m kinda somewhat loyal consumer for social sites yet if  I found it is interesting and great one I will be a completely loyal consumer (like my WordPress account. So far, I will not deleted any account at here since I found WordPress is practical and easy to use. In marketing we are going to call it user friendly. 😀 ).

But now, when I saw many accounts that I have, I’m re-thinking once again.

What is the functional of those social sites?

Somehow, I have them because I’m totally into something new. I’m trying to be an early adopter (actually this is the term for innovation diffusion of product yet I think it will be suitable to express about typically of consumer too) where I will use something when no many people use it. At least I will be a lately adopter. I will try to not to be a laggards where is many people already use it for a long time then I will use it too. Even for blackberry, although I don’t like it yet due to my work needs, I use it as lately adopter.

Well, back to the question! What is the functional of those social sites?

For myself, the reasons will be:

1. I use them since I want to see the needs of it for marketing tools. Me and brother are trying to see about internet and web use-ness for theory planned behaviour. For me, in marketing communication mix based on Grewal book, I’m trying to see electronic media roled in marketing.

2. It is easier for me to keep contact with my family, friends, colleagues, relatives and many new people by them. I lived in Netherlands before, so it is easier for me to get any news or paying attention what happen to them especially to my family and my bestiest.

3. To find what is new and happening lately.

4. To share anything that I think good or bad based on my opinion. Talk freely without worrying about the rules when you talk about something. Because it is your opinion.

5. It is one of place to say to the world ‘Hey! I’m here! I’m not extinct yet!’ . I other word, to be exist.

6. I’m kinda a geek person yet I’m proud to be one of them because my geekness still acceptable. Hahahahahahaha…

Well, I only have 6 reasons for them!

Yet I have 9 social sites (that I remember and always / sometimes visit it). So, let me think.. Do I really need so many accounts?

I will contemplating then. Because right now, I’m struggling by myself do I need to delete some accounts again or not. I will see the merits and demerits of them first. Still, I can’t decide.. (-_-)”

So, Pinterest.. Tumblr.. Twitter.. Facebook.. How ’bout to delete ’em all?

Nahhhhhhh…….

I (so far) will keep them then! #grin *wink*

11
Apr
12

Compensatory Me

When I’m going to buy something that will be related as a gadget or electronic things, mostly, I will be a compensatory.

Why?

Because, firstly, I will find many informations which gadget is the best where psychological equals function for me. More about value-based and being rational.

Like an example, when I want to buy my smartphone and my favorite brand will be samsung, so I will buy samsung galaxy young than samsung corby since young already android gingerbread, nice color too (I choose white), small, slim, big screen, and user friendly for me although the price slightly more expensive more less 20% than corby. Why I choose young? Coz I love to go to internet. It doesn’t mean that corby can not do it yet young is more compatible and convenience to use.

I’m being rational. I’m being a compensatory.

How about you?

01
Apr
12

It calls Jingle!

I love some jingles!

It’s good for your brand awareness. Sometimes.
It will have strong effect as strong as a tag line or slogan.

Still not believe it?

Everytime I hear paddle pop jingle from television, mostly, it will make me to buy a choco magma paddle pop right away (since the grocery shop is not far away from the house). Or when I hear a wall’s salesman pass by the house and played the jingle, I will ask my daddy to buy it for me when I was a little girl.

That’s the power of a jingle.
And in my mind already moulded that wall’s equal that jingle. That jingle is one of factor to raise my brand awareness for wall’s ice cream.




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