New Communication Mix

Marketing always has an unique way to gain their potential buyer. They need a tool called communication mix for increasing their sales.
For todays, they need to be unique. And sometimes they need to colaborate some communication mix to be creative.

Seeing Big Bang use a northface jacket as a brand ambassador on the stage will call as a public relation. But seeing their commercial television adventure in the snowy mountain at Canada (or New Zealand.. Sorry.. I forgot the country) will be called advertising.

To get a northface brochure and inside it says a soft launching will be held at your school and if you bring that brochure at that time so you will get discount about 20%, it will call printed advertising colaborate with sales promotion.
And for a soft launching at the D-Day will call direct marketing.

When you come to the soft launching and being persuade by sales promotion girl/boy so its will call personal selling at (for soft launching) direct marketing.

And for login into northface website and chatting in their forum for possibilities to get a free ticket for Big Bang concert will call electronic media.

So, for communication mix as your communication strategy will contains advertising, personal selling, sales promotion, public relations, direct marketing and electronic media.


0 Responses to “New Communication Mix”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Error: Please make sure the Twitter account is public.

March 2012
« Sep   Apr »

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 226 other followers

My Flickr Pics - The art of amateur photography

%d bloggers like this: