I love some jingles!
It’s good for your brand awareness. Sometimes.
It will have strong effect as strong as a tag line or slogan.
Still not believe it?
Everytime I hear paddle pop jingle from television, mostly, it will make me to buy a choco magma paddle pop right away (since the grocery shop is not far away from the house). Or when I hear a wall’s salesman pass by the house and played the jingle, I will ask my daddy to buy it for me when I was a little girl.
That’s the power of a jingle.
And in my mind already moulded that wall’s equal that jingle. That jingle is one of factor to raise my brand awareness for wall’s ice cream.