When I’m going to buy something that will be related as a gadget or electronic things, mostly, I will be a compensatory.
Because, firstly, I will find many informations which gadget is the best where psychological equals function for me. More about value-based and being rational.
Like an example, when I want to buy my smartphone and my favorite brand will be samsung, so I will buy samsung galaxy young than samsung corby since young already android gingerbread, nice color too (I choose white), small, slim, big screen, and user friendly for me although the price slightly more expensive more less 20% than corby. Why I choose young? Coz I love to go to internet. It doesn’t mean that corby can not do it yet young is more compatible and convenience to use.
I’m being rational. I’m being a compensatory.
How about you?