Archive for the 'Marketing' Category

19
Apr
12

Pinterest.. Tumblr.. Twitter.. Facebook.. How ‘Bout to Delete ’em All?

Nowadays, we can say that social media/sites already changed become our new phone. We can contact and telling them the story that we like, we love, even things that we don’t like or hate about by them. It’s so practice and moreover it’s way cheaper than calling use your credit phone. Somehow, many people is becoming addicted with these social sites. One of example is myself.

I’m an social media addicted since (now) I have Google+ account, WordPress account, Posterous account, Twitter account, Facebook account, Scribd account, Tumblr account, Picture Social (for photography lover) account, PicsArt account, and I’m still waiting a request approval for Pinterest account. Those social sites that I have now. I already deleted many social sites that I found not interesting anymore. I’m kinda somewhat loyal consumer for social sites yet if  I found it is interesting and great one I will be a completely loyal consumer (like my WordPress account. So far, I will not deleted any account at here since I found WordPress is practical and easy to use. In marketing we are going to call it user friendly. 😀 ).

But now, when I saw many accounts that I have, I’m re-thinking once again.

What is the functional of those social sites?

Somehow, I have them because I’m totally into something new. I’m trying to be an early adopter (actually this is the term for innovation diffusion of product yet I think it will be suitable to express about typically of consumer too) where I will use something when no many people use it. At least I will be a lately adopter. I will try to not to be a laggards where is many people already use it for a long time then I will use it too. Even for blackberry, although I don’t like it yet due to my work needs, I use it as lately adopter.

Well, back to the question! What is the functional of those social sites?

For myself, the reasons will be:

1. I use them since I want to see the needs of it for marketing tools. Me and brother are trying to see about internet and web use-ness for theory planned behaviour. For me, in marketing communication mix based on Grewal book, I’m trying to see electronic media roled in marketing.

2. It is easier for me to keep contact with my family, friends, colleagues, relatives and many new people by them. I lived in Netherlands before, so it is easier for me to get any news or paying attention what happen to them especially to my family and my bestiest.

3. To find what is new and happening lately.

4. To share anything that I think good or bad based on my opinion. Talk freely without worrying about the rules when you talk about something. Because it is your opinion.

5. It is one of place to say to the world ‘Hey! I’m here! I’m not extinct yet!’ . I other word, to be exist.

6. I’m kinda a geek person yet I’m proud to be one of them because my geekness still acceptable. Hahahahahahaha…

Well, I only have 6 reasons for them!

Yet I have 9 social sites (that I remember and always / sometimes visit it). So, let me think.. Do I really need so many accounts?

I will contemplating then. Because right now, I’m struggling by myself do I need to delete some accounts again or not. I will see the merits and demerits of them first. Still, I can’t decide.. (-_-)”

So, Pinterest.. Tumblr.. Twitter.. Facebook.. How ’bout to delete ’em all?

Nahhhhhhh…….

I (so far) will keep them then! #grin *wink*

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11
Apr
12

Compensatory Me

When I’m going to buy something that will be related as a gadget or electronic things, mostly, I will be a compensatory.

Why?

Because, firstly, I will find many informations which gadget is the best where psychological equals function for me. More about value-based and being rational.

Like an example, when I want to buy my smartphone and my favorite brand will be samsung, so I will buy samsung galaxy young than samsung corby since young already android gingerbread, nice color too (I choose white), small, slim, big screen, and user friendly for me although the price slightly more expensive more less 20% than corby. Why I choose young? Coz I love to go to internet. It doesn’t mean that corby can not do it yet young is more compatible and convenience to use.

I’m being rational. I’m being a compensatory.

How about you?

01
Apr
12

It calls Jingle!

I love some jingles!

It’s good for your brand awareness. Sometimes.
It will have strong effect as strong as a tag line or slogan.

Still not believe it?

Everytime I hear paddle pop jingle from television, mostly, it will make me to buy a choco magma paddle pop right away (since the grocery shop is not far away from the house). Or when I hear a wall’s salesman pass by the house and played the jingle, I will ask my daddy to buy it for me when I was a little girl.

That’s the power of a jingle.
And in my mind already moulded that wall’s equal that jingle. That jingle is one of factor to raise my brand awareness for wall’s ice cream.

21
Mar
12

New Communication Mix

Marketing always has an unique way to gain their potential buyer. They need a tool called communication mix for increasing their sales.
For todays, they need to be unique. And sometimes they need to colaborate some communication mix to be creative.

Seeing Big Bang use a northface jacket as a brand ambassador on the stage will call as a public relation. But seeing their commercial television adventure in the snowy mountain at Canada (or New Zealand.. Sorry.. I forgot the country) will be called advertising.

To get a northface brochure and inside it says a soft launching will be held at your school and if you bring that brochure at that time so you will get discount about 20%, it will call printed advertising colaborate with sales promotion.
And for a soft launching at the D-Day will call direct marketing.

When you come to the soft launching and being persuade by sales promotion girl/boy so its will call personal selling at (for soft launching) direct marketing.

And for login into northface website and chatting in their forum for possibilities to get a free ticket for Big Bang concert will call electronic media.

So, for communication mix as your communication strategy will contains advertising, personal selling, sales promotion, public relations, direct marketing and electronic media.

20
Mar
12

A Simple Thing Calls Marketing

When you are going to the mall with your new Marc Jacobs bag then you braged to your friend how priceless to have it for u, that’s calling marketing.

When you drink your bottled water and leave the label on it, it will also call marketing.

When you say how tasty Big Mac and they give you free ice cream for a package meal with it, it also calls marketing.

When you say that how good is your cook, it will also call marketing.

It is so simple like that.

A simple thing calls marketing.

09
Apr
11

Intermediate Marketing – Video marketing

Intermediate Marketing – Video marketing

Hi people! I really need your help now. Please be kindly to vote from these two videos and leave your comment at this post which one the best one.

Based on the most voters, I will give the last mark for my students whose are their video was elected by all of you (I already have some marks for them based on studies perspective and for this vote is from people respond about their advertising concept and attractiveness) .

They made these videos for promotional task that will be related with targeting market in Indonesia.

The first video is about the soda’ product namely Tebs and has a slogan “tea with shocking soda”.

This product originally from Indonesia and the target will be youngster from 11 years old until 20s years old.

The second video is about well-known DSLR Canon 500D. The concept is about ‘Love’ and the slogan will be ‘Delighting you always’.

I know for some reasons, their acting is not quite good as a proffesional actor/actress yet they really done everything by themselves as a marketing class group!  So please be kindly too about the comment shouldn’t has any offensive words/things.

The judgement will not based on your capability in promotion or marketing area. As long you can get the feel of the idea, so you are capable to give a vote! (n__n)v

The vote will only count if you leave a comment at this post!

So, may the best will win! And thank you for your participations! I really appreciate it! 🙂

Happy weekend all!

For some reasons, I couldn’t upload my videos, so please be kindly to go to this link.

http://kikybrahmana.posterous.com/intermediate-marketing-video-marketing#

Thank you for your coorporation. :):)




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