Posts Tagged ‘advertising

21
Mar
12

New Communication Mix

Marketing always has an unique way to gain their potential buyer. They need a tool called communication mix for increasing their sales.
For todays, they need to be unique. And sometimes they need to colaborate some communication mix to be creative.

Seeing Big Bang use a northface jacket as a brand ambassador on the stage will call as a public relation. But seeing their commercial television adventure in the snowy mountain at Canada (or New Zealand.. Sorry.. I forgot the country) will be called advertising.

To get a northface brochure and inside it says a soft launching will be held at your school and if you bring that brochure at that time so you will get discount about 20%, it will call printed advertising colaborate with sales promotion.
And for a soft launching at the D-Day will call direct marketing.

When you come to the soft launching and being persuade by sales promotion girl/boy so its will call personal selling at (for soft launching) direct marketing.

And for login into northface website and chatting in their forum for possibilities to get a free ticket for Big Bang concert will call electronic media.

So, for communication mix as your communication strategy will contains advertising, personal selling, sales promotion, public relations, direct marketing and electronic media.

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09
Apr
11

Intermediate Marketing – Video marketing

Intermediate Marketing – Video marketing

Hi people! I really need your help now. Please be kindly to vote from these two videos and leave your comment at this post which one the best one.

Based on the most voters, I will give the last mark for my students whose are their video was elected by all of you (I already have some marks for them based on studies perspective and for this vote is from people respond about their advertising concept and attractiveness) .

They made these videos for promotional task that will be related with targeting market in Indonesia.

The first video is about the soda’ product namely Tebs and has a slogan “tea with shocking soda”.

This product originally from Indonesia and the target will be youngster from 11 years old until 20s years old.

The second video is about well-known DSLR Canon 500D. The concept is about ‘Love’ and the slogan will be ‘Delighting you always’.

I know for some reasons, their acting is not quite good as a proffesional actor/actress yet they really done everything by themselves as a marketing class group!  So please be kindly too about the comment shouldn’t has any offensive words/things.

The judgement will not based on your capability in promotion or marketing area. As long you can get the feel of the idea, so you are capable to give a vote! (n__n)v

The vote will only count if you leave a comment at this post!

So, may the best will win! And thank you for your participations! I really appreciate it! 🙂

Happy weekend all!

For some reasons, I couldn’t upload my videos, so please be kindly to go to this link.

http://kikybrahmana.posterous.com/intermediate-marketing-video-marketing#

Thank you for your coorporation. :):)




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