Posts Tagged ‘brand

21
May
12

PeraDICE – Cultural Marketing 250512

Hi guys!
Don’t miss this event!
It’s about cultural marketing.

What is cultural marketing?
It’s about a marketing which bring our cultural with our brand origin in it.
That’s a simple thing definition about cultural marketing.
The best example will be K-Wave or known as Korean Wave.
Because of their culture that brought through their dramas and boyband/girlband, many people know what is binggrae (their company ice cream), LG’s and Samsung’s sales are boost up dramatically defeated their competitor, and Hyundai gained brand awareness more and more in Indonesia.

That’s why, Petra Christian University initiate this seminar for many people. We are trying to discuss how to bring our cultural marketing and make our economic way better with it and give many opportunities to our people. It is a national seminar.
For further information, you can click here and join us at the seminar!

The seminar will be a festival!
Don’t trust me? Just come to the event this friday!
If you missed it, it’s your loss for sure.
Believe me!
You will not regret and experience different atmosphere of seminar at here! 🙂

Save the date!
25 May 2012

See you at the event!
Groetjes!
Hugs.

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01
Apr
12

It calls Jingle!

I love some jingles!

It’s good for your brand awareness. Sometimes.
It will have strong effect as strong as a tag line or slogan.

Still not believe it?

Everytime I hear paddle pop jingle from television, mostly, it will make me to buy a choco magma paddle pop right away (since the grocery shop is not far away from the house). Or when I hear a wall’s salesman pass by the house and played the jingle, I will ask my daddy to buy it for me when I was a little girl.

That’s the power of a jingle.
And in my mind already moulded that wall’s equal that jingle. That jingle is one of factor to raise my brand awareness for wall’s ice cream.




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