Posts Tagged ‘marketing

21
May
12

PeraDICE – Cultural Marketing 250512

Hi guys!
Don’t miss this event!
It’s about cultural marketing.

What is cultural marketing?
It’s about a marketing which bring our cultural with our brand origin in it.
That’s a simple thing definition about cultural marketing.
The best example will be K-Wave or known as Korean Wave.
Because of their culture that brought through their dramas and boyband/girlband, many people know what is binggrae (their company ice cream), LG’s and Samsung’s sales are boost up dramatically defeated their competitor, and Hyundai gained brand awareness more and more in Indonesia.

That’s why, Petra Christian University initiate this seminar for many people. We are trying to discuss how to bring our cultural marketing and make our economic way better with it and give many opportunities to our people. It is a national seminar.
For further information, you can click here and join us at the seminar!

The seminar will be a festival!
Don’t trust me? Just come to the event this friday!
If you missed it, it’s your loss for sure.
Believe me!
You will not regret and experience different atmosphere of seminar at here! 🙂

Save the date!
25 May 2012

See you at the event!
Groetjes!
Hugs.

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11
Apr
12

Compensatory Me

When I’m going to buy something that will be related as a gadget or electronic things, mostly, I will be a compensatory.

Why?

Because, firstly, I will find many informations which gadget is the best where psychological equals function for me. More about value-based and being rational.

Like an example, when I want to buy my smartphone and my favorite brand will be samsung, so I will buy samsung galaxy young than samsung corby since young already android gingerbread, nice color too (I choose white), small, slim, big screen, and user friendly for me although the price slightly more expensive more less 20% than corby. Why I choose young? Coz I love to go to internet. It doesn’t mean that corby can not do it yet young is more compatible and convenience to use.

I’m being rational. I’m being a compensatory.

How about you?

01
Apr
12

It calls Jingle!

I love some jingles!

It’s good for your brand awareness. Sometimes.
It will have strong effect as strong as a tag line or slogan.

Still not believe it?

Everytime I hear paddle pop jingle from television, mostly, it will make me to buy a choco magma paddle pop right away (since the grocery shop is not far away from the house). Or when I hear a wall’s salesman pass by the house and played the jingle, I will ask my daddy to buy it for me when I was a little girl.

That’s the power of a jingle.
And in my mind already moulded that wall’s equal that jingle. That jingle is one of factor to raise my brand awareness for wall’s ice cream.

21
Mar
12

New Communication Mix

Marketing always has an unique way to gain their potential buyer. They need a tool called communication mix for increasing their sales.
For todays, they need to be unique. And sometimes they need to colaborate some communication mix to be creative.

Seeing Big Bang use a northface jacket as a brand ambassador on the stage will call as a public relation. But seeing their commercial television adventure in the snowy mountain at Canada (or New Zealand.. Sorry.. I forgot the country) will be called advertising.

To get a northface brochure and inside it says a soft launching will be held at your school and if you bring that brochure at that time so you will get discount about 20%, it will call printed advertising colaborate with sales promotion.
And for a soft launching at the D-Day will call direct marketing.

When you come to the soft launching and being persuade by sales promotion girl/boy so its will call personal selling at (for soft launching) direct marketing.

And for login into northface website and chatting in their forum for possibilities to get a free ticket for Big Bang concert will call electronic media.

So, for communication mix as your communication strategy will contains advertising, personal selling, sales promotion, public relations, direct marketing and electronic media.

20
Mar
12

A Simple Thing Calls Marketing

When you are going to the mall with your new Marc Jacobs bag then you braged to your friend how priceless to have it for u, that’s calling marketing.

When you drink your bottled water and leave the label on it, it will also call marketing.

When you say how tasty Big Mac and they give you free ice cream for a package meal with it, it also calls marketing.

When you say that how good is your cook, it will also call marketing.

It is so simple like that.

A simple thing calls marketing.

11
Sep
11

Theory of Planned Behavior

Bagi seseorang yang bergerak di bidang pemasaran, tentu saja kita akan berusaha bagaimana produk kita bisa diterima oleh masyarakat, memiliki brand awareness yang kuat, produk yg sesuai kualitasnya dengan harga yang akan ditawarkan, saluran distribusi yang (semoga) tidak panjang serta (jangan lupa) pelayanan yang mengikutinya. Singkat kata, si pemasar harus mampu membuat bagaimana produk bisa terjual dan menguasai market share.

Tetapi, menjual sesuatu bukanlah hal yang mudah!

Ini bisa dilihat dari pendapat Seth Godin bahwa kamu harus bisa menawarkan sesuatu yang (seolah-olah) berbeda dari para pesaing. Kamu harus remarkable seperti Purple Cow untuk mendapatkan bukan hanya konsumen melainkan pelanggan.

Tentu saja, perilaku konsumen menjadi pertimbangan yang kuat. Kita (mungkin) dibuat untuk menuruti kehendak pembeli padahal kita hanya menawarkan sesuatu yang berbeda yang membuat orang tertarik.

Kalau pendeta saya bilang di khotbahnya, kita itu hanya beda selera. (And somehow I also have a same opinion).

Tentu saja, menuruti semua perilaku dan memanjakan pelanggan/konsumen sesuai selera tersebut harus tetap ada aturan mainnya. Karena seperti yang dikatakan teman saya, Agung Herutomo , dalam bukunya ‘Conquering 2.0’, konsumen sekarang itu (menurut interpretasi bebas saya) cerdas dan cerdik sehingga mereka tau apa yang mereka mau. Mereka juga sangat well-informed tentang apa yang akan mereka beli sehingga kalau dalam teori perilaku konsumen menurut buku karangan Grewal & Levy, Marketing, konsumen seperti ini memiliki internal locust of control yang sangat kuat. Mereka tau betul apa produk yang mereka beli dan informasi yang didapat akan memutuskan sesuatu sesuai keinginannya pribadi dan tidak gampang terpengaruh dari pihak luar dalam melakukan keputusan pembelian.

Karena alasan itu juga makanya pemasar harus bisa merencanakan perilaku konsumen mereka agar semua sesuai dengan kehendak pemasar.

Thanks to Ajzen dan Fishbein, mereka menemukan Theory of Planned Behavior (TpB) yang membantu pemasar memprediksikan perilaku konsumen itu sebenarnya bisa direka.

TpB ini diformulasikan oleh Ajzen dan Fishbein pada tahun 1980an dimana awalnya model itu diformulasikan dalam bentuk Theory Reasoned Action (TRA). TRA mengemukakan bagaimana sikap menghasilkan harapan yang diinginkan konsumen ke dalam bentuk nilai-nilai. Lalu teori ini dikembangkan bagaimana perilaku muncul dibawah pengaruh tidak dapat sepenuhnya dilakukan dan konsumen masih mengandalkan rasa dalam membeli.

Akhirnya muncullah TpB dimana teori ini memprediksikan perilaku dapat diatur dan direncanakan. Ini dapat dilihat sesuai skema yang ada dibawah.

Lebih lanjut, TpB hanya menjawab beberapa sikap khusus konsumen pada pertanyaan seputar perilaku yang diharapkan.

Oleh karena itu, untuk mengukur sikap terhadap perilaku yang diharapkan, pemasar butuh menilai pandangan subyektif konsumen berdasarkan keyakinannya dan kepedulian mereka menjawab pertanyaan akan perilaku yang diharapkan.

Selain itu, kita juga harus melihat bagaimana pengendalian atas perilaku akan mempengaruhi maksud pembeli. Ini tentu saja melihat bagaimana kemampuan persepsi konsumen dalam melaksanakan perilaku yang dimaksud. Hal itu semua akan menghasilkan tujuan untuk membeli.

Aturan umumnya adalah semakin baik sikap atas nilai subyektif, dan semakin besar pengendalian rasa maka semakin kuat maksud konsumen melaksanakan pertanyaan perilaku.

TpB akan berguna sebagai informasi dalam pengembangan strategi komunikasi. Teori ini juga digunakan sebagai studi evaluasi.

Bisa dikatakan untuk pemasaran, salah satu fungsi TpB untuk melihat evaluasi atas marketing mix nya yang telah berjalan apakah sukses dan apakah pembentukan perilaku konsumen yang diinginkan sesuai dengan diharapkan.

09
Apr
11

Intermediate Marketing – Video marketing

Intermediate Marketing – Video marketing

Hi people! I really need your help now. Please be kindly to vote from these two videos and leave your comment at this post which one the best one.

Based on the most voters, I will give the last mark for my students whose are their video was elected by all of you (I already have some marks for them based on studies perspective and for this vote is from people respond about their advertising concept and attractiveness) .

They made these videos for promotional task that will be related with targeting market in Indonesia.

The first video is about the soda’ product namely Tebs and has a slogan “tea with shocking soda”.

This product originally from Indonesia and the target will be youngster from 11 years old until 20s years old.

The second video is about well-known DSLR Canon 500D. The concept is about ‘Love’ and the slogan will be ‘Delighting you always’.

I know for some reasons, their acting is not quite good as a proffesional actor/actress yet they really done everything by themselves as a marketing class group!  So please be kindly too about the comment shouldn’t has any offensive words/things.

The judgement will not based on your capability in promotion or marketing area. As long you can get the feel of the idea, so you are capable to give a vote! (n__n)v

The vote will only count if you leave a comment at this post!

So, may the best will win! And thank you for your participations! I really appreciate it! 🙂

Happy weekend all!

For some reasons, I couldn’t upload my videos, so please be kindly to go to this link.

http://kikybrahmana.posterous.com/intermediate-marketing-video-marketing#

Thank you for your coorporation. :):)




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